Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms that were early adopters certainly gained attention for their efforts, but very quickly marketing became a basic cost of doing business. The typical legal marketing department was limited in size, constrained […]
Read more Outcome-Based Measurement: Metrics that Mean Business for Law FirmsOur Story
We’re a different kind of B2B marketing agency. Our focus is the business side of marketing.
In a marketing world filled with complexity and jargon, our goal is to simplify and streamline the way marketing works.
We partner with you and your team to understand your business needs, help crystallize marketing objectives, and recommend the right solutions and techniques to achieve them.
Then we help you implement. Rigorously, with attention to detail and a laser focus on your customers and your people.
Accountability is our watchword. That’s why we work with you to define success – and how to measure it -- at the start of every project.
In a marketing world filled with complexity and jargon, our goal is to simplify and streamline the way marketing works.
We partner with you and your team to understand your business needs, help crystallize marketing objectives, and recommend the right solutions and techniques to achieve them.
Then we help you implement. Rigorously, with attention to detail and a laser focus on your customers and your people.
Accountability is our watchword. That’s why we work with you to define success – and how to measure it -- at the start of every project.