Skip to content

MarketOps Consulting

The marketing of business. The business of marketing.

  • Home
  • Who We Are
  • What We Do
    • People
    • Strategy
    • Processes
    • Technology
    • Content
    • Measurement
  • Stories
    • Opening a Window on the Sales Pipeline
    • Bringing Clarity to Campaigns
    • A Scorecard for Marketing Success
    • Turbocharging Proposal Support
  • Insights
  • Contact

Day: July 14, 2017

Hygiene for Data Decay: Focus on Your Top Contacts First
14 Jul
Gordon Braun-Woodbury Posted in Uncategorized No comments

Hygiene for Data Decay: Focus on Your Top Contacts First

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave boards. Changes like these happen daily, and keeping up with them across a firm’s entire contact base is a Herculean task. In fact, data consultancy Informatica found that contact data decays […]

Recent Posts

  • Outcome-Based Measurement:  Metrics that Mean Business for Law Firms
  • You’re So Vain… Measuring What Actually Matters
  • Marketing Metrics: Getting to the Next Level
  • Get Rigorous: Deconstructing the discipline of Legal Marketing Operations
  • The Essential Partnership: How Marketing/BD and IT Can Drive Results Together
© 2018 MarketOps Consulting

Secondary Menu

Parallax One powered by WordPress