15
Jun
Get Rigorous: Deconstructing the discipline of Legal Marketing Operations
This article is based on a Calibrate Legal marketing operations webinar delivered By Gordon Braun-Woodbury and Jennifer Scalzi in March 2018. To access the webinar recording and related handouts, click here. In this article, we discuss how Marketing Operations, a rigorous, data-driven approach to managing marketing activity, can help solve many of today’s legal marketing challenges. We also provide some practical […]