Outcome-Based Measurement:  Metrics that Mean Business for Law Firms

Outcome-Based Measurement:  Metrics that Mean Business for Law Firms

Back in the 1990s, when law firms first started investing in marketing staff and programs, few people paid much attention to marketing measurement. Firms that were early adopters certainly gained attention for their efforts, but very quickly marketing became a basic cost of doing business.  The typical legal marketing department was limited in size, constrained […]