Book review:  Mind+Machine – A decision model for optimizing and implementing analytics

Book review: Mind+Machine – A decision model for optimizing and implementing analytics

Google the search team “data analytics” and you’ll see at least 6.1 million search results. “Big data” will give you more than twice as many.   Suffice it to say that the “hype cycle” for this knowledge domain is in full swing. But in my experience as a non-technical, non-financial business manager, the topic of analytics […]