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Tag: #legal

Hygiene for Data Decay: Focus on Your Top Contacts First
14 Jul
Gordon Braun-Woodbury Posted in Uncategorized No comments

Hygiene for Data Decay: Focus on Your Top Contacts First

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave boards. Changes like these happen daily, and keeping up with them across a firm’s entire contact base is a Herculean task. In fact, data consultancy Informatica found that contact data decays […]

2017 Law Firm Marketing Operations Index: Next Steps for Law Firm CMOs
17 May
Gordon Braun-Woodbury Posted in Uncategorized No comments

2017 Law Firm Marketing Operations Index: Next Steps for Law Firm CMOs

At Calibrate Legal, we recently published the 2017 Law Firm Marketing Operations Index — a research study on the maturity of the Marketing Operations function at leading law firms in North America and the UK. This research makes it clear that law firms have not fully embraced the principles of Marketing Operations, including: increasing marketing […]

Recent Posts

  • Outcome-Based Measurement:  Metrics that Mean Business for Law Firms
  • You’re So Vain… Measuring What Actually Matters
  • Marketing Metrics: Getting to the Next Level
  • Get Rigorous: Deconstructing the discipline of Legal Marketing Operations
  • The Essential Partnership: How Marketing/BD and IT Can Drive Results Together
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