MarketOps Consulting

Invisibly, under your nose, your firm’s contact data is constantly decaying. People change jobs, get transferred or promoted, move companies, retire, join or leave boards. Changes like these happen daily, and keeping up with them across a firm’s entire contact base is a Herculean task. In fact, data consultancy Informatica found that contact data decays […]

At Calibrate Legal, we recently published the 2017 Law Firm Marketing Operations Index — a research study on the maturity of the Marketing Operations function at leading law firms in North America and the UK. This research makes it clear that law firms have not fully embraced the principles of Marketing Operations, including: increasing marketing […]